FAURECIA
1.
CLIENT
INTRODUCTION
Designer and producer of automotive components. It operates in 37 countries, with 257 production sites and a team of 111,000 employees.
2.
THE
CHALLENGE
Preparation and implementation of the communication strategy for the employee share scheme Faur`ESO. The goal was to educate employees on the concept and principles of shareholding, which is virtually unknown in Poland.
3.
ACTIVITIES
We run a series of educational and outreach activities, including the creation and promotion of a series of webinars for employees on personal financial management. Meetings with employees at production sites were held according to a prepared scenario. A financial newsletter dedicated to employees and a series of promotional forms showing the key benefits and highlights of the Faur`ESO scheme were prepared. Graphic design, including posters, mailings, customised advertising were also developed.
4.
OUTCOME
Faurecia employees actively participated in the employee share scheme. The company’s image as an employer that cares about employees was consolidated. Employee awareness of personal finance management was raised.
