An entrepreneur, PR and advertising expert with 20 years of experience. Sebastian co-founded and managed the MSL agency and its operations in the CEE market. He was the CEO of Leo Burnett agency and a member of Publicis Groupe’s Executive Committee in Poland in 2017–2020. He was on a jury of marketing competitions, incl. Golden Drum, Cristal Festival and Złote Spinacze. He is an academic lecturer and a book author. He is a co-founder of the apartment rental service Renters.pl.

Woman to Watch in 2022 on the Forbes Women Power Rising List (Poland). Heroine of the “Women of Success” series in the Vogue Poland magazine.

Zofia is an expert with nearly 20 years of experience in communications consulting, strategy development and the implementation of PR and marketing projects. She is an award-winning public relations practitioner with over 20 awards and recognitions, including the 2015 and 2019 Eastern Europe Consultancy of the Year, EFFIE, IPRA, SABRE, and European Excellence Awards. She has also served as a juror at almost all creative competitions in the CEE region and several other festivals like Dubai Lynx (The United Arab Emirates), The Davos Digital Award (Switzerland), Golden Drum (Slovenia), Cristal Festival (France).

For a decade, Zofia held several managerial positions at Publicis Groupe – she was a Managing Director of MSL and then in charge of the company’s business development in the CEE. She opened offices in the Czech Republic and Turkey and integrated teams in Romania, Bulgaria, and Slovenia. Zofia’s professional experience also includes working for global agencies – Edelman and Havas. Based on her extensive experience, she decided to set up her own company. After three months, her startup entered the global SEC Newgate network. In just 12 months, her agency became one the largest PR company in Poland and an important hub on the CEE markets.

She is an expert of THINKTANK – Centre for Dialogue and Analysis. As a female leader, she strives to support women and minorities in both their professional and personal development. Zofia is a mentor of the Women Leadership in Business Foundation and as an activist, she has been working for the foundation for many years.
She loves art, opera and cultural travelling and she is actively involved in helping to bridge the gap between art and business.

PUBLIC AFFAIRS | CORPORATE COMMUNICATION | CRISIS MANAGEMENT | DIGITAL COMMUNICATION | LEGAL ANALYSIS

He has over eighteen years of professional experience, which he gained by implementing dozens of projects for clients from the energy, real estate, industrial, public and health sectors. He prepared and implemented strategies related to the processes of acquisitions, large investments, rebranding, entry of brands into the Polish market, business transformations and deep restructuring within companies. He took care of the image of CEOs and supported management boards in preparing communication plans complementary to their development strategies.

Before joining SEC Newgate CEE, Bartek Kupiec worked for over four years at MSL, mainly for clients in the health and energy fields. Previously, he supported the Partner of Promotion agency team for over 6 years, implementing projects for the real estate, industry, and public sectors. He gained his first touch as a PR specialist in CrossMedia and ComPress agencies. His projects were winners of Polish and foreign industry competitions, such as Golden Clips, SABRE Awards or Magellan Awards.

CAPITAL MARKET COMMUNICATION | ESG | PRE-IPO, IPO, SPO COMMUNICATION | EQUITY STORY | M&A COMMUNICATION

Since 2013, she has been implementing strategic PR and IR communication projects for clients from the IT, automotive, property development, industrial, and transport sectors (including Mennica Polska, Strabag, EDF, Action S.A., Track Tec, Ruch S.A., LOTOS Group).

She combined her passion for sport with work between 2014 and 2016 when she was the press officer for three consecutive editions of the WTA Katowice Open tennis tournament.

Previously, at the publishing house PMG Polskie Media S.A., as a brand manager, she was responsible for PR and promotional activities of the WPROST weekly and the FILM monthly. She was also in charge of marketing activities for the launch of Bloomberg Businessweek magazine on the Polish market and the organization of key events for the publishing house. She took her first steps in PR in the cinema chain Cinema City Poland and IMAX.

For several years, she has been advising Polish startups, among others, within the PARP Startup Platform “Startup Heroes” and KPT Scale UP “Industry 4.0”.

CORPORATE PR | COMMUNICATION STRATEGIES | INTERNAL COMMUNICATION | BRAND MARKETING | DEVELOPMENT TRAINING

Joined SEC Newgate in 2010. Responsible for strategic support of clients in the area of external and internal communication and public affairs (project leader – finalist of the Złote Spinacze competition in the „Public Affairs and Lobbying” category for the project “First reduction of fees on payment card transactions in Poland”). ​

She has several years of professional experience working for: branches of international corporations and large Polish companies/ groups, SMEs, public administration/local government bodies, foundations and universities. ​

Trainer for senior and middle management and representatives of the sales, marketing, communication, HR and R&D departments. Certified DISC D3 Consultant, Action Learning Coach, Reiss Motivation Profile® Master, Certified Design Thinking facilitator. She has lectured at graduate and postgraduate courses (corporate and personal image building, crisis and internal communication, media relations, public speaking). ​

Graduate of the University of Warsaw (Journalism and Social Communication, Specialisation: Media Marketing and PR) and the Warsaw School of Economics (HR Business Partner; Postgraduate Management Studies).

BRAND MARKETING | CHANGE MANAGEMENT | EMPLOYEE BRANDING | INTERNAL COMMUNICATION & EMPLOYEE ENGAGEMENT

As a manager and marketer with over 13 years of experience in communication, facilitation, marketing and consulting, she is helping organisations, brands and people tell their stories and build their recognition. She specializes in creating and executing brand and communication strategies, as well as developing new products and launching them to the market. ​

She has been responsible for developing creative concepts and carrying out marketing campaigns and communication activities for leading companies from a range of industries, including FMCG, IT, pharmacy, cosmetics, furniture and woodworking. She developed entry strategies and conducted marketing activities in the Middle East markets for Polish companies planning international expansion. She was responsible for managing and developing leading premium and luxury brands.​

She is a certified facilitator in Core Strengths methodology, applying these tools and her skills in designing organizations’ internal communication, delivering leadership and team development trainings, as well as facilitating during crisis.​

She is a member of the American foundation, The Podcast Academy, founded by Wondery, where as a mentor, she works with creators on the development, promotion and monetization of content to build their brands‘ recognition.

CORPORATE COMMUNICATION | COMMUNICATION AND CRISIS MANAGEMENT | EMPLOYER BRANDING | INTERNAL COMMUNICATION | BRAND MARKETING

Katarzyna Tyska specializes in complex communication projects and has nearly 15 years of professional experience. She helps brands build identity and consistent communication to achieve their image and business goals. She carries out non-standard communication projects with the media and influencers.

The effects of her activities are appreciated by clients and the PR industry, as evidenced by the awards she has received, including 3 Golden Clips, 2 IPRA Golden World Awards, Stevie Awards, Summit Creative Awards, Golden Arrow, 2 Galaxy Awards, Summit Marketing Effectiveness Award, Demes.

For the last years, she was associated with Testa Communications agency, where she managed a team of several consultants. She has worked with, among others: PGE Energia Ciepła, PGE, Viessmann, Royal Canin, OtoDom, HRS, Zell am See-Kaprun, VisitBerlin, 4F, TK Maxx, Tissot, E.Wedel, Kinder Pingui, Danone, Sanofi, Alpen Pharma, PAIiIZ. Among other things, she created communication strategies, and implemented Public Relations and Public Affairs activities, as well as the agency’s own projects, including co-creating the Zimowy Narodowy brand. As part of the project, she was responsible, among other things, for developing and implementing the communication strategy, and was also the spokesperson for the project. During Zimowy Narodowy she co-created two skating revues “Kings On Ice”. For several seasons, she handled the “Czerkawski Cup” as part of her cooperation with the Sport7 Association, whose founder is Mariusz Czerkawski. She worked with the Marcin Gortat MG13 Foundation on the “PE Lesson at Zimowy Narodowy” campaign.

Agata has been in the advertising industry since 2006, working as a copywriter and creative group head at Leo Burnett, MullenLowe Warsaw, JWT, LemonSky, Scholz & Friends Warsaw. She has successfully created advertising campaigns for the local and international market for clients such as Nestle, Unilever, PKO BP, Pernod Ricard, IKEA, Suzuki, Mazda, ORLEN, Maspex, Carlsberg, Grupa Żywiec, Polkomtel, Samsung, Orange. Since 2014 Agata has been creating campaigns for the jewellery brand W. Kruk, writing scripts and directing all advertising films of the brand. She actively supports NGOs, especially those related to the empowerment of girls and women. She was Chief Commercial Officer at the “Kosmos dla Dziewczynek” Foundation.

Jagoda Prętnicka-Markiewicz has extensive marketing experience gained from working at advertising agencies (180heartbeats + JUNG v MATT, Brand New Galaxy, People Group) and in public relations (Headlines-Porter Novelli, Edelman).

For six years, she developed the SentiOne platform (Social Media Listening & Conversational AI Platform). She specializes in social media analysis and online communication.

Jagoda is a speaker at leading marketing conferences in Poland, including Infoshare, I <3 Marketing, Golden Marketing Conference, inDigital, and Internet Beta. She is the co-author of numerous reports, analyses, and industry articles based on social media data.

In 2018, Jagoda was recognized as one of the 50 Most Creative in Business by Brief Magazine for creating the Social Index (an algorithm that estimates popularity and ranks individuals and companies based on internet monitoring).

Her communication projects, executed both in Poland and abroad, have received acclaim from clients and the PR industry. She has been nominated for awards such as Cannes Lions 2023, The Indie Awards 2022, Ukrainian Creative Stories 2023, Golden Drum 2023, and KTR 2022/2023.

Communications manager with nearly 20 years of experience in the healthcare, biotechnology, finance and real estate sectors.

She manages the implementation of complex projects in cooperation with private and public entities in the area of corporate and product communication, media relations and ESG, both for private and public sector companies. She has extensive experience of working with medical companies in areas of psychiatry, surgical robotics, bariatrics and balneology.

She participated in the implementation of the comprehensive Communication and Promotion Strategy “Preparation for the Construction of High Speed Railways” and in the development of integrated annual reports and CSR strategies for LOTOS Group.

She worked as a journalist for the business magazine Home&Market, where she was responsible for the production of materials related to insurance, banking and topics related to women in business. She was on the editorial board of the Gentleman magazine – as editorial secretary, she managed a team of journalists, planned the composition and subjects of future editions of the magazine. She was also head of the PR Office of the largest Public Relations Congress on behalf of the University of Information Technology and Management in Rzeszów.

For more than 14 years he has been involved in the preparation and implementation of public affairs strategies. He has worked for companies from the FMCG sector (including the strictly regulated tobacco industry), the financial sector, the chemical processing sector or the energy sector (RES). Involved in the development and activities of the non-governmental sector. Co-founder and council member of the Kazimierz Pulaski Foundation and the Council of the Self-Government Institute Foundation. Cooperates with a number of NGOs, including: Polish Children and Youth Foundation, the Association of Roma in Poland or the Forum of Young Diplomats association. He has experience in journalism, having been publisher and head of the editorial team at TVN CNBC. Author of dozens of local and national social and political campaigns.

In 2007, he received the “Bartkowe Serduszko”, a distinction awarded by the Society for the Protection of Children’s Rights and Dignity “Wyspa” from Chorzów.

In 2014, he was awarded the Golden Cross of Merit by President Bronisław Komorowski for his achievements in promoting the European idea.

In 2020, he was awarded a medal by the Ternopil City Council for his support in the fight against coronavirus.

He is a graduate of the Faculty of Political Science and International Studies at the University of Warsaw. He also completed the Postgraduate Study of Legislative Issues at the Faculty of Law and Administration of the University of Warsaw, and the Postgraduate Study of Administration and Management at the Warsaw School of Economics.

Krzysztof is an energy, infrastructure, and sustainable development expert. He graduated from law and political science at the University of Warsaw, and political economy at the London School of Economics and Political Science (LSE). 

He worked for a leading consultancy on optimising projects for oil & gas companies. Between 2013-2020 he was responsible for the analysis of the business and regulatory environment and contacts with the key stakeholders as a PA manager at the Polish Energy Group (PGE). Since 2020, he has been working for the gas industry, dealing with the adjustment of the Polish Oil& Gas Company (PGNiG) to the requirements of the European Union methane policy and ESG. 

Iwona deals with consulting in such fields as changes in organizational culture; strategies for developing employee competencies and talent development (commitment, employer branding, competence development, motivation); LEAN implementation; and Design Thinking.

She has over two decades of professional experience in management, training, as well as coaching and mentoring for executives.

As a former President of the Board and Managing Director, she has managed small, medium and large organizations (up to PLN 600m in annual revenues) operating in the energy, gas, real estate, consulting and e-commerce sectors. Iwona has a history of cooperating with international corporations and Polish companies alike, as well as public institutions and NGOs. She has helped companies perform business and organizational culture transformations by acting as an advisor, conducting strategic workshops, developing strategies and training management in over 100 different companies.

Corporate communications expert; ex-Managing Director at FleishmanHillard, presently co-owner of consultancy firm C.point which specializes in communications consulting, reputation management and providing Environmental, Social & Governance (ESG) support for company boards and projects.

Julia specializes in building communications, sales, and business strategies; establishing operational structures; preventive and crisis management; restructuring, acquisitions, and other organizational changes; intercultural communications; mentoring. She is Poland’s national representative at the Innovation in Politics Institute in Vienna. Previously, Julia managed FleishmanHillard’s (an international PR and integrated communications agency) Polish branch for 13 years. For 4 years she was a Vice-President of the Polish Public Relations Consultancies Association.

Agnieszka is an attorney at law with several years of experience in advising within KPMG. Since 2021, she’s been designated by European Commission to be a Polish EU Climate Pact Ambassador. 

Director of Sustainability & Environment Institute at Łazarski University. She is the head of postgraduate studies in Environmental Protection Law and in Law in New Technology Business. 

The fashion and beauty sector forms a significant part of her professional experience. Agnieszka is the co-creator of Business and Law in Fashion Segment Academy at Łazarski University. Currently, she is a member of UN Global Compact Network Poland round table for regulations on circular and sustainable textile sector, a member of Sustainable Fashion Consumption international group and a vice president of the Association of the Fashion Industry Entrepreneurs Lewiatan. 

Agnieszka is an author of publications, reports and analyses about sustainable development in fashion and beauty industry. She is a conference speaker, supports educational campaigns, conducts training and creates events that are a platform for business and education. 

Monika is responsible for international cooperation development and coordination of agency’s multi-market projects.

Monika has almost 15 years of work experience in project coordination for Polish and international clients/investors.Before joined SEC Newgate CEE in 2021 among others she worked for 9 years in MSL (part of Publicis Groupe) and for 4 years in architecture office nsMoonStudio. Monika’s super skills are: contract negotiations, tenders and public procurement, new business procedures, preparation of various reports and budgets for internal and external use. She has worked for multiple brands at local and regional level where she has estimated and supervised the execution of complex communication projects. In the past she was responsible for implementation of business policy in the CEE region, she was the heart of communication between regional offices, business partners and clients, coordinating work and new business opportunities, organizing meetings and workshops.

Monika’s other interests include the history of art, real estate trends, property valuation.

Monika speaks English and Spanish.

With over 20 years of work experience in Accounting Management mainly in the media and advertising industry, including 8 years of work for the largest international media houses.

Started the career in ZenithOptimedia Group, and then in GroupM, for which organized the SSC, a consolidated financial department of seven companies belonging to the group. Later on worked for polish companies MEDIACAP, Scholz & Friends, Change and Group One, where assisted the management board in M&A’s.

For the last 5 years worked for SentiOne, a polish IT start-up.

Responsible for the full processes including organization, coordination and supervision of all financial & accounting aspects of the business, preparing and updating company budgets, financial reports for the management board, monitoring financial flows and cooperation with the accounting office, auditors and banks.