An entrepreneur, PR and advertising expert with 20 years of experience. Sebastian co-founded and managed the MSL agency and its operations in the CEE market. He was the CEO of Leo Burnett agency and a member of Publicis Groupe’s Executive Committee in Poland in 2017–2020. He was on a jury of marketing competitions, incl. Golden Drum, Cristal Festival and Złote Spinacze. He is an academic lecturer and a book author. He is a co-founder of the apartment rental service Renters.pl.

Woman to Watch in 2022 on the Forbes Women Power Rising List (Poland). Heroine of the “Women of Success” series in the Vogue Poland magazine.

Zofia is an expert with nearly 20 years of experience in communications consulting, strategy development and the implementation of PR and marketing projects. She is an award-winning public relations practitioner with over 20 awards and recognitions, including the 2015 and 2019 Eastern Europe Consultancy of the Year, EFFIE, IPRA, SABRE, and European Excellence Awards. She has also served as a juror at almost all creative competitions in the CEE region and several other festivals like Dubai Lynx (The United Arab Emirates), The Davos Digital Award (Switzerland), Golden Drum (Slovenia), Cristal Festival (France).

For a decade, Zofia held several managerial positions at Publicis Groupe – she was a Managing Director of MSL and then in charge of the company’s business development in the CEE. She opened offices in the Czech Republic and Turkey and integrated teams in Romania, Bulgaria, and Slovenia. Zofia’s professional experience also includes working for global agencies – Edelman and Havas. Based on her extensive experience, she decided to set up her own company. After three months, her startup entered the global SEC Newgate network. In just 12 months, her agency became one the largest PR company in Poland and an important hub on the CEE markets.

She is an expert of THINKTANK – Centre for Dialogue and Analysis. As a female leader, she strives to support women and minorities in both their professional and personal development. Zofia is a mentor of the Women Leadership in Business Foundation and as an activist, she has been working for the foundation for many years.
She loves art, opera and cultural travelling and she is actively involved in helping to bridge the gap between art and business.

PUBLIC AFFAIRS | CORPORATE COMMUNICATION | CRISIS MANAGEMENT | DIGITAL COMMUNICATION | LEGAL ANALYSIS

He has over eighteen years of professional experience, which he gained by implementing dozens of projects for clients from the energy, real estate, industrial, public and health sectors. He prepared and implemented strategies related to the processes of acquisitions, large investments, rebranding, entry of brands into the Polish market, business transformations and deep restructuring within companies. He took care of the image of CEOs and supported management boards in preparing communication plans complementary to their development strategies.

Before joining SEC Newgate CEE, Bartek Kupiec worked for over four years at MSL, mainly for clients in the health and energy fields. Previously, he supported the Partner of Promotion agency team for over 6 years, implementing projects for the real estate, industry, and public sectors. He gained his first touch as a PR specialist in CrossMedia and ComPress agencies. His projects were winners of Polish and foreign industry competitions, such as Golden Clips, SABRE Awards or Magellan Awards.

CORPORATE PR | COMMUNICATION STRATEGIES | INTERNAL COMMUNICATION | BRAND MARKETING | DEVELOPMENT TRAINING

Joined SEC Newgate in 2010. Responsible for strategic support of clients in the area of external and internal communication and public affairs (project leader – finalist of the Złote Spinacze competition in the „Public Affairs and Lobbying” category for the project “First reduction of fees on payment card transactions in Poland”). ​

She has several years of professional experience working for: branches of international corporations and large Polish companies/ groups, SMEs, public administration/local government bodies, foundations and universities. ​

Trainer for senior and middle management and representatives of the sales, marketing, communication, HR and R&D departments. Certified DISC D3 Consultant, Action Learning Coach, Reiss Motivation Profile® Master, Certified Design Thinking facilitator. She has lectured at graduate and postgraduate courses (corporate and personal image building, crisis and internal communication, media relations, public speaking). ​

Graduate of the University of Warsaw (Journalism and Social Communication, Specialisation: Media Marketing and PR) and the Warsaw School of Economics (HR Business Partner; Postgraduate Management Studies).

Public policy and communications expert and manager with more than 20 years of experience in building government and international relations. She gained experience working mainly for American entities – for the UN agency – the World Bank Office for Central Europe and the Baltics and the headquarters in Washington DC and then in the private sector, for MSL, a communications consultancy agency, as Account Director and head of public affairs. During her agency career, she specialised in leading complex, strategic projects in the high-tech (Google), fin-tech (cashless trading), heritage and e-commerce (Amazon, Zalando) industries. She then worked at technology giant, Uber, as senior public policy associate and then as head of public policy for eight Central European markets, with a year’s break as Public Policy Manager, Operations at leading global e-commerce platform, Amazon. For the last year, she was in charge of building relations with the government and business community at Huawei Poland.

CORPORATE COMMUNICATION | COMMUNICATION AND CRISIS MANAGEMENT | EMPLOYER BRANDING | INTERNAL COMMUNICATION | BRAND MARKETING

Katarzyna Tyska specializes in complex communication projects and has nearly 15 years of professional experience. She helps brands build identity and consistent communication to achieve their image and business goals. She carries out non-standard communication projects with the media and influencers.

The effects of her activities are appreciated by clients and the PR industry, as evidenced by the awards she has received, including 3 Golden Clips, 2 IPRA Golden World Awards, Stevie Awards, Summit Creative Awards, Golden Arrow, 2 Galaxy Awards, Summit Marketing Effectiveness Award, Demes.

For the last years, she was associated with Testa Communications agency, where she managed a team of several consultants. She has worked with, among others: PGE Energia Ciepła, PGE, Viessmann, Royal Canin, OtoDom, HRS, Zell am See-Kaprun, VisitBerlin, 4F, TK Maxx, Tissot, E.Wedel, Kinder Pingui, Danone, Sanofi, Alpen Pharma, PAIiIZ. Among other things, she created communication strategies, and implemented Public Relations and Public Affairs activities, as well as the agency’s own projects, including co-creating the Zimowy Narodowy brand. As part of the project, she was responsible, among other things, for developing and implementing the communication strategy, and was also the spokesperson for the project. During Zimowy Narodowy she co-created two skating revues “Kings On Ice”. For several seasons, she handled the “Czerkawski Cup” as part of her cooperation with the Sport7 Association, whose founder is Mariusz Czerkawski. She worked with the Marcin Gortat MG13 Foundation on the “PE Lesson at Zimowy Narodowy” campaign.

Agata has been in the advertising industry since 2006, working as a copywriter and creative group head at Leo Burnett, MullenLowe Warsaw, JWT, LemonSky, Scholz & Friends Warsaw. She has successfully created advertising campaigns for the local and international market for clients such as Nestle, Unilever, PKO BP, Pernod Ricard, IKEA, Suzuki, Mazda, ORLEN, Maspex, Carlsberg, Grupa Żywiec, Polkomtel, Samsung, Orange. Since 2014 Agata has been creating campaigns for the jewellery brand W. Kruk, writing scripts and directing all advertising films of the brand. She actively supports NGOs, especially those related to the empowerment of girls and women. She was Chief Commercial Officer at the “Kosmos dla Dziewczynek” Foundation.

Jagoda Prętnicka-Markiewicz has extensive marketing experience gained from working at advertising agencies (180heartbeats + JUNG v MATT, Brand New Galaxy, People Group) and in public relations (Headlines-Porter Novelli, Edelman).

For six years, she developed the SentiOne platform (Social Media Listening & Conversational AI Platform). She specializes in social media analysis and online communication.

Jagoda is a speaker at leading marketing conferences in Poland, including Infoshare, I <3 Marketing, Golden Marketing Conference, inDigital, and Internet Beta. She is the co-author of numerous reports, analyses, and industry articles based on social media data.

In 2018, Jagoda was recognized as one of the 50 Most Creative in Business by Brief Magazine for creating the Social Index (an algorithm that estimates popularity and ranks individuals and companies based on internet monitoring).

Her communication projects, executed both in Poland and abroad, have received acclaim from clients and the PR industry. She has been nominated for awards such as Cannes Lions 2023, The Indie Awards 2022, Ukrainian Creative Stories 2023, Golden Drum 2023, and KTR 2022/2023.

Attila is a communications expert by profession. He graduated from the Institute of Commercial Management London. He has nearly 30 years of experience in communications. He develops and implements 360° communications, PA and PR strategies as well as integrated campaigns for major international and domestic B2B and B2C clients in Hungary and Central Eastern Europe.

His competences include public affairs, strategic corporate affairs, stakeholder management, employer branding, digital & social media, strategic press & media relations, crisis communications, brand communications and CSR.

During his career Attila has been advising and managing the communications strategies of such prestigious clients as the Alstom Group & Alstom Hungary, Beverage Carton Alliance, Bosch, Bridgestone Hungary, British Airways, BCME-Beverage Can Makers Europe, Bunge, CEVA Contract Logistics, Cindy Crawford Perfumes, Colgate Palmolive, Danone Hungary, Dreher Breweries, Gabriella Sabatini Perfumes, General Electric, Emirates Airlines, Hartmann-RICO, ISD-Dunaferr Plc., Knauf Insulation, Naomi Campbell Perfumes, Pepsi Co., OMV, Richter Gedeon Pharmaceutical, Tetra Pak Hungary, Visit Britain while also advised several EU institutions such as EU-OSHA, DG-Justice, DG-MARE, DG-Agri, DG-Comm and DG-Regio.

Attila was the founder and owner of Premier Communications, which he managed from 2000 to 2019. Prior to setting up and running his own firm, he had been working as consultant for several international communications advisories such as MMD Marketing Communications (Fleishman Hillard), The Rowland Company (Saatchi & Saatchi) and Hill & Knowlton Strategies.

Communications manager with nearly 20 years of experience in the healthcare, biotechnology, finance and real estate sectors.

She manages the implementation of complex projects in cooperation with private and public entities in the area of corporate and product communication, media relations and ESG, both for private and public sector companies. She has extensive experience of working with medical companies in areas of psychiatry, surgical robotics, bariatrics and balneology.

She participated in the implementation of the comprehensive Communication and Promotion Strategy “Preparation for the Construction of High Speed Railways” and in the development of integrated annual reports and CSR strategies for LOTOS Group.

She worked as a journalist for the business magazine Home&Market, where she was responsible for the production of materials related to insurance, banking and topics related to women in business. She was on the editorial board of the Gentleman magazine – as editorial secretary, she managed a team of journalists, planned the composition and subjects of future editions of the magazine. She was also head of the PR Office of the largest Public Relations Congress on behalf of the University of Information Technology and Management in Rzeszów.

She has been involved in image-building activities for leading Polish and international brands and companies for 15 years. She has built her experience in communications consultancy working, among others, for companies in the FMCG, health care, energy and many others in both the PR and PA fields. She specialises in leading communications activities for automotive brands, including those in the luxury sector. Prior to joining SEC Newgate CEE, she worked, among others, as Account Director at Walk PR agency and as PR Consultant at R4S. She coordinated the implementation of a campaign for the Rak’n’Roll Foundation entitled ‘Sex after drugs? Luckily you can get pregnant’, which was awarded the Silver Clip 2023. Author of expert materials in trade media on building strong communities around automotive brands (Marketer+, no. 4 (66) 2024).

Iwona deals with consulting in such fields as changes in organizational culture; strategies for developing employee competencies and talent development (commitment, employer branding, competence development, motivation); LEAN implementation; and Design Thinking.

She has over two decades of professional experience in management, training, as well as coaching and mentoring for executives.

As a former President of the Board and Managing Director, she has managed small, medium and large organizations (up to PLN 600m in annual revenues) operating in the energy, gas, real estate, consulting and e-commerce sectors. Iwona has a history of cooperating with international corporations and Polish companies alike, as well as public institutions and NGOs. She has helped companies perform business and organizational culture transformations by acting as an advisor, conducting strategic workshops, developing strategies and training management in over 100 different companies.

Agnieszka is an attorney at law with several years of experience in advising within KPMG. Since 2021, she’s been designated by European Commission to be a Polish EU Climate Pact Ambassador. 

Director of Sustainability & Environment Institute at Łazarski University. She is the head of postgraduate studies in Environmental Protection Law and in Law in New Technology Business. 

The fashion and beauty sector forms a significant part of her professional experience. Agnieszka is the co-creator of Business and Law in Fashion Segment Academy at Łazarski University. Currently, she is a member of UN Global Compact Network Poland round table for regulations on circular and sustainable textile sector, a member of Sustainable Fashion Consumption international group and a vice president of the Association of the Fashion Industry Entrepreneurs Lewiatan. 

Agnieszka is an author of publications, reports and analyses about sustainable development in fashion and beauty industry. She is a conference speaker, supports educational campaigns, conducts training and creates events that are a platform for business and education.