The Orły Sportu Foundation, which works to promote physical activity among children and youth, has selected the agency SEC Newgate CEE through a tender process to handle PR and communication activities for the Aktywna Szkoła program.
Aktywna Szkoła (Active School) is the largest social and sports project in Poland aimed at children and young people, funded by the Ministry of Sport and Tourism. Its goal is to promote physical activity and build habits that will, in the future, contribute to the overall health of society. Following the success of the football tournament Z Orlika na Stadion, the program has been expanded to include tournaments such as Lekkoatletyka z Orlika and Ręczna na Orliku.
The agency’s tasks will include close cooperation with the Foundation’s team, particularly with the promotion and marketing department, as well as ongoing collaboration with the media, creation of press materials and planning their publication, market analysis, coordination of press support for events, and media monitoring.
SEC Newgate CEE was selected through a competitive tender process. The contract has been signed until the end of the current year, coinciding with the conclusion of the current tournament cycle.
“We are delighted to support the Orły Sportu Foundation in its mission to promote physical activity among young people. This is an important and much-needed area where strategic communication can truly contribute to positive social change,” emphasizes Zofia Bugajna-Kasdepke, Founder and Chief Executive Officer of SEC Newgate CEE.
SEC Newgate CEE is an agency specializing in comprehensive communication consulting, with one of its key areas being the Sport, Leisure & Tourism practice. Thanks to its experience working with large organizations and social projects, the agency will support the Orły Sportu Foundation in increasing the visibility of its initiatives, building the image of programs such as Aktywna Szkoła, and effectively reaching schools, parents, and local communities with its message.
Competition, emotions, and prizes
All initiatives within the Aktywna Szkoła program are more than just an encouragement to be active. They offer sporting competition that brings participants powerful emotions – both those connected with learning to handle defeat and with the joy of achieving success.
Attractive prizes await the best participants: trophies and medals, gift cards to sports stores, and sports equipment. Football players will also compete for a place in the grand finale at the PGE National Stadium in Warsaw and a trip to Barcelona, where they will have the opportunity to train under the guidance of top coaches and further develop their skills.
