SEC Newgate CEE for the circular fashion platform, La Rondé.

La Rondé is a new fashion project by Katarzyna Tusk. Buyers of this newly launched platform will be able to choose gems from the original selection of second-hand clothes and accessories. Our agency is responsible for the communication strategy and the creative idea of the project.
The CREATIVE SEC Newgate CEE team is the author of an idea for visual storytelling and communication language, which translated into photo sessions and advertising materials. To launch the platform, La Rondé used our creative idea, “Rzeczy Obrót Doskonały” and a brand statement in the form of a manifesto. Our team also showed the way to recruit new clients interested in sustainable fashion and ecology, and to engage the community gathered around the digital ecosystem of “Make Life Easier”.