SEC Newgate CEE, a strategic consulting firm specializing in Corporate & Public Affairs, has begun working with the world leader in modern banking, Klarna fintech. The scope of activities on the agency’s side includes extensive communication support for the bank in Poland.
Klarna is an internationally licensed bank, giving access to flexible payment methods, as well as an advanced online shopping application. Five PR agencies competed for the contract to provide permanent services to the company. One of the selection criteria was to present a vision for increasing the effectiveness of media relations activities, knowledge of the financial market and experience in working with financial institutions, technology companies. In August, Klarna decided to entrust strategic consulting in the area of communications, running a press office and positioning its key representatives on the Polish market to SEC Newgate CEE agency.
– SEC Newgate CEE’s global experience, while being able to look at the client’s business from a local perspective, convinced us to partner with this particular agency. Klarna, with a global presence in 45 countries and more than 85 million customers, is a brand that places a very strong emphasis on a strategic and innovative approach to business and the ability to thoroughly analyze the market environment. By entrusting the SEC Newgate CEE team with the communication of Klarna’s activities in the Polish market, we believe that we have the opportunity to make an even stronger name for ourselves in the minds of consumers as a company offering flexible yet secure payments – explains Łukasz Dwulit, Head of CEE Klarna.
The parties do not disclose the duration of the agreement.
