Tatuum is a Polish fashion brand with over 25 years of heritage. The brand was created for those who value comfort, careful workmanship and details emphasizing both elegant and informal style.
The new edition of the Tadaam” Miś Uszatek limited collection” relaunch campaign’s goal was to reach a new group of consumers as well as to emphasize the Polish roots of the brand and its local character (both the brand and Uszatek originated in Łódź).
Our idea was to revive Miś Uszatek, the childhood hero for many generations of Poles and use the icon of Polish pop culture in the series of animated videos and a photoshoot. The whole communication runned under umbrella of previous Tadaam campaign (Tadaam, na Dzień Dobry; Tadaam, Każdy jest mile widziany; Tadaam, Cieszy nie tylko na zdjęciach).
Well, the clothes practically disappeared from the shops and Tatuum e-shop. The campaign was on everyone’s lips and was widely (and warmly) commented on lifestyle and social media.
Hasenien Dousery/HART Warsaw
Creative idea and supervisory