KINCENTRIC
1.
THE
CLIENT
Kincentric is a part of the Spencer Stuart group; a leading consulting company specializing in strategic human capital management.
2.
THE
CHALLANGE
Comprehensive marketing communications and public relations activities that will strengthen Kincentric’s brand recognition in Poland. SEC Newgate CEE also acts as a strategic advisor in enhancing Kincentric brand image among Polish business leaders. The goal of their communications activities is to reach leaders who change the culture of their organizations and implement activities that drive innovation. The scope of our services includes running a press office and positioning Kincentric experts in the media and at important industry events. We are also responsible for marketing activities, including event and content cooperation.
3.
THE IDEA
- Regular, ongoing communications with the media; a series of press releases distributed externally. Proactive and individual contacts with journalists (insight for exclusive coverage) to create additional content in key media and in-depth analyses of strategic topics.
- Development and implementation of a new format of videocasts and podcasts – a new cycle entitled: “On the human side. About leaders and their organizations.”
- Promotion of the most valuable and well-targeted articles on LinkedIn profiles run by Kincentric experts
4.
THE IMPACT
After 3 months of our cooperation, we achieved positive, well-targeted media coverage (including key messages) in leading Polish business titles (also online) – top Tier 1 (Rzeczpospolita, Parkiet, Puls Biznesu, Newsweek.pl; Forbes.pl, etc.) and Tier 2 media.
Examples:
Credits
Project Team:
Katarzyna Żądło & Radosław Mielczarek.
